The G-Jali campaign, led by the National Syndemic Diseases Control Council (NSDCC) with the Technical support from PHDA HIV Prevention Technical Support unit (TSU), is transforming adolescents and young people’s (AYP) health across the country with sexual health information. Sexual and Reproductive Health (SRH) among the AYP is aimed at addressing the knowledge gaps and to empower adolescents and young people to make informed decisions about their sexual health, the campaign targets individuals aged 10 to 24 with accessible, youth-friendly digital and TV content. Through innovative strategies, G-Jali has developed a range of engaging content, including short videos, TV drama series, infographics, and memes, to be disseminated across popular social media platforms such as Instagram, TikTok, TV stations, and Facebook to raise awareness and encourage the utilization of services related to HIV, sexual and reproductive health, mental health, and menstrual hygiene The campaign has also partnered with influencers and regional organizations to ensure the messaging resonates with its target audience and reaches a wider demographic. Among G-Jali’s key achievements is the production of “Open Secrets,” an 11-episode drama series addressing critical themes around HIV and SRH, which was aired on TV 47 and KBC. Additionally, over 80 influencers have been trained to amplify the campaign’s messages, with more than 50 short videos already produced and shared across digital platforms. As G-Jali continues its nationwide dissemination campaign, A significant impact is being made through knowledge dissemination, factual knowledge is shared and they are able to interact by getting their FAQs answered on these platforms. They will be able to make informed decisions about their sexual and reproductive health and through this the HIV cases among them will be drastically reduced.

Photo courtesy: https://g-jali.ke/